Coke Stole Slogan, Claims Cricket-Cola

A small soda company is suing Coca-Cola for trademark infringement. And they’re wrong.

Cricket Cola’s tagline is “happiness in a bottle” and has been using the phrase for the past 22 months.

In unveiling its latest campaign, “The Coke Side of Life,” the marketer described its concept as aiming to demonstrate how Coke is akin to “happiness in a bottle.” From what we can tell, this took place in a press release. Coke claims to not have used the phrase in any advertising.

A statement in a press release isn’t trademark infringement and Cricket Cola, is, as Coke said in a statement, using this as an, “opportunity to gain publicity and to create negative press around our campaign and brand.”

Cricket Cola is a gourmet soda made with green tea, kola nut and cane suga brewed by a bunch of whiney pants who should spend less time threatening to file frivolous lawsuits and more time coming up with creative ideas to actually market their product and not just their attitude.

Tiny Cricket Cola Aims Legal Slingshot at Coke” [AdAge via AdRag]


Edit Your Comment

  1. mark duffy says:

    Cricket Cola Tagline:
    Googly Moogly, That’s Good Soda.

  2. Jesse says:

    Really? I would think was, “Bubbly Like Soda, But With the Taste of Medicine.” Sorry, but that stuff sucks.

  3. mark duffy says:

    I’ve never tried it. But remember this is a tagline: reality isn’t in the room.

  4. hiphopnerd says:

    It’s got an interesting taste, certainly worth trying once or twice. They’re avaiable at Potbelly’s sandwich shops, but that’s about the only place I’ve ever seen Cricket.

    But yeah, Coke is in the right here…

  5. Timbojones says:

    I’ve seen Cricket at Sea Thai in Seattle, but haven’t worked up the nerve nor the sweet tooth to try it.