Some applaud how different this ad is from your typical Coke commercial. Stylistically, this is true but really it just puts a pretty new dress on a classic ad trope. Therein, the product is passed from random person to random person, spreading joy and smiles along the way.

Regardless, companies would be doing their customers a better service to make their advertising as visually appealing as this work.

This new Coke ad, spotted at Ad-Rag, debuted recently in Australia. It features music penned by Jack White of the White Stripes. The video was directed by Michael Gondry Nagi Noda, who also directed four White Stripes music videos. The agency is Mother London Crispin Porter & Bogusky. the agency responsible for the creepy Burger King and the new VW ads, who are like the UK CP&B except with class and imagination.

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