white stripes

Jack White’s Coke Ad, #2

Turns out there’s actually TWO versions of the awesome new Coca-Cola ad featuring a track by White Stripes’ Jack White. This one is cool because all the extras move at the end. The commercial is directed by Nagi Noda, based on the technique she pioneered in the Japanese music video Sentimental Journey.

Jack White’s Coke Ad

Some applaud how different this ad is from your typical Coke commercial. Stylistically, this is true but really it just puts a pretty new dress on a classic ad trope. Therein, the product is passed from random person to random person, spreading joy and smiles along the way.