There’s two requirements for making an ad in Germany. One: near-graphic sex. Two: the sex is thwarted by the promise of an inane consumer item.

Therefore, many German ads can be created using the following fill-in-the-blank formula: “Try the _______. It’s better than sex.”

While the wall may have come down, German sexual dissatisfaction remains up, which may be more than can be said for Johanne’s lady-killer.

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