Guess we can’t brush our teeth with our dissent anymore:

“Colgate on Tuesday became the second multinational corporation in a week to buy a small company with a social responsibility message. It bought 84% of Tom’s of Maine, the all-natural personal care brand based in Kennebunk, Maine, for $100 million.”

“Consumers have shown they are willing to pay a premium for “natural” products from values-oriented companies that make them feel good, and big marketers want a piece of the profitable trend.”

We will just have to resort to good ol’ fashioned fennel clippings to get that maryjane aftertaste out our gums.

Big Companies Buy Small Brands With Big Values [USATODAY via Adpulp] [p]

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