Toms of Maine Sells Out to Colgate

Guess we can’t brush our teeth with our dissent anymore:

    “Colgate on Tuesday became the second multinational corporation in a week to buy a small company with a social responsibility message. It bought 84% of Tom’s of Maine, the all-natural personal care brand based in Kennebunk, Maine, for $100 million.”

    “Consumers have shown they are willing to pay a premium for “natural” products from values-oriented companies that make them feel good, and big marketers want a piece of the profitable trend.”

We will just have to resort to good ol’ fashioned fennel clippings to get that maryjane aftertaste out our gums.

Big Companies Buy Small Brands With Big Values [USATODAY via Adpulp] [p]


Edit Your Comment

  1. Paul D says:

    Part of the reason you buy from socially and environmentally responsible companies is so that your money does NOT go to some giant multinational conglomerate that is likely going to use the profits to fund shady dealings in third-world countries.

    With these corporations buying up all the smaller socially conscious companies, it’s getting tougher and tougher to be an informed consumer and make sure your money supports only truly responsible entities.

    That’s the way the granola crumbles I guess. Doesn’t mean it doesn’t suck.

  2. Next you’ll tell me Friendly’s is buying Ben & Jerry’s. Bastards.


  3. Brian Gee says:

    There’s always the possibility that they’ll treat like like eBay did Craigslist. Colgate buys Tom’s as a preemptive strike against Crest or AquaFresh buying them. They will allow Tom’s to continue to operate as an independant unit, but without the financial uncertainty of not being a multinational conglomerate.

    Tom’s will go on creating the same enviro-friendly products you hippies know and love, while the parent company gains some much needed “pollution credits”.

    Some crap like that. I can dream, right?

  4. non-meat-stick says:

    I love Tom’s Ginger toothpaste. Sometimes I even brush my teeth with it.

  5. david burn says:

    Unilever bought Ben + Jerry’s in 2000 for $326 million.

  6. OkiMike says:

    As a native Mainer, I truly hope that Brian Gee is right in his estimation.

  7. “Unilever bought Ben + Jerry’s in 2000 for $326 million.”

    (( weeping, weeping ))

    Bastards. Great. Soap-flavored ice cream.