We hate ads but we dare you to hate this Nike soccer campaign.
Eric Cantona, an awesome soccer player who left the sport at his peak a decade ago to pursue a mediocre acting career, bursts into a German TV Station and exhorts us to make the game beautiful again. Down with ugly soccer, he proclaims, espousing a need to return the game to skill, heart, honor, and joy.
The ad, along with five forthcoming others, are hosted on a webpage with just one Nike logo and a URL prefixed by the company name. Other than that, no finger smashing brand message.
Thanks for not treating us like
Not that we
re going to buy your shoes. There
s still that awful swoosh on them. And Adidas totally owns on the field.