Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? [More]

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Elizabeth has been a loyal user of Ivory’s Clean & Simple body wash for a long time, and she got an unpleasant surprise the last time she picked one up at the store. The package had been redesigned: no big problem there. She noticed, though, that the redesign washed away 3 ounces out of the 24-ounce bottle. Oh, no, it was the Grocery Shrink Ray! [More]

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers-branded meals and snacks are supposed to make it easier to follow the Weight Watchers points system and, well, lose weight. Reader M is a fan of their packaged ice cream bars, and was disappointed when she noticed that they’re a little bit smaller than they used to be after a recent package redesign. Yes, it was the Grocery Shrink Ray. [More]

That Was Then, This Is Now: How 72 Brands From ‘Mad Men’ Have Changed Since Don Draper Was In Charge

AMC

Because nothing gold can stay, AMC’s popular Mad Men has reached the final episode of its final, seventh season. Over the course of the show, we’ve seen pitches for a multitude of companies, brands, sports, groups and even cities. While some of those brands were created for the show, the large majority were very real — and some continue to exist today. In the spirit of nostalgia, we thought now might be the right time to check in on those products and companies pitched by Sterling Cooper (and its various rebirths), to see which have been lost to the mists of time, and which still remain. [More]

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Oreos With Lemon Creme And Chocolate Cookies Hit Shelves This Summer

It’s important to us to keep our readers updated about the latest and most important news in the world of novelty Oreos. We’ve learned that Lemon Twist Oreos have returned to shelves, which are not to be confused with lemon Oreos. Lemon Oreos, which are still available, are on a vanilla cookie, and Lemon Twist Oreos are on a chocolate cookie. [More]

Target Will Open More Urban Mini-Stores Than Big Boxes This Year

Target Will Open More Urban Mini-Stores Than Big Boxes This Year

The hot trend in big-box stores is now small-box stores. First, tiny Walmarts proliferated across the country, and now Target is joining the mini urban store boom by expanding its TargetExpress brand into more markets. Target has announced fifteen planned store openings for the coming year, and nine of them are the tiny-format TargetExpress. [More]

What We Liked About 2014: The Editors’ Favorite Stories Of The Year

What We Liked About 2014: The Editors’ Favorite Stories Of The Year

The clock hasn’t even struck midnight yet, and already we’re reminiscing about the year gone by. For us here at Consumerist, 2014 wasn’t only about how many times our stories were read, or who was clicking where, but about the process of bringing those stories to our readers and how we felt about working on them. [More]

This Is The Can Of Fried Onions For Today’s Creative Modern Woman

This Is The Can Of Fried Onions For Today’s Creative Modern Woman

We aren’t sure who “the now chicks with more imagination than time” are, and we’re fairly certain that if that were even a real thing, “the now chicks” would not order free fried onion cookbooks from coupon flyers. Not even in 1970 when this piece of copywriting horror was printed. [More]

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. [More]

7 ounces of Sunchips. (Photo: Coyoty)

Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same

Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness. [More]

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Reader Jen admits that her diet is not perfect, but she does eat some vegetables. She enjoys buying Birdseye microwaveable frozen vegetables, the Steamfresh kind that cook right in the handy bag. Only the company has taken away a precious ounce of veggies by deploying the Grocery Shrink Ray on her veggie pouch of choice. [More]

Let’s Prepare Thanksgiving Dinner From 1929

Let’s Prepare Thanksgiving Dinner From 1929

Sure, putting on a Thanksgiving dinner isn’t cheap or easy today, but what about mere weeks after the Stock Market Crash of 1929? A few years ago, I found a sample holiday menu plan in a newspaper article from 74 years ago, and wondered: what would this feast for four people for $7.89 cost today? [More]

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Sad news, Halloween pranksters: if you want to decorate a neighbor’s house with toilet paper (say, if they hand you a letter calling you fat instead of candy or a cheap toy) the property might seem slightly less decorated than in the past. Why’s that? The TP sheet shrink ray.  [More]

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

We could feel Brian’s despair through the screen. How else should a person feel when they lose five ounces of Ghirardelli hot chocolate powder? “Downsized!” he wrote to us using the Consumerist tipster app. “Price stays same!” [More]

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Disposable diapers, carbonated probiotic drinks, and “spreadable butter.” What do they have in common? They’re all recent victims of the Grocery Shrink Ray, spotted by our alert readers across the country. [More]

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces. [More]