7 ounces of Sunchips. (Photo: Coyoty)

Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same

Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness. [More]

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Reader Jen admits that her diet is not perfect, but she does eat some vegetables. She enjoys buying Birdseye microwaveable frozen vegetables, the Steamfresh kind that cook right in the handy bag. Only the company has taken away a precious ounce of veggies by deploying the Grocery Shrink Ray on her veggie pouch of choice. [More]

Let’s Prepare Thanksgiving Dinner From 1929

Let’s Prepare Thanksgiving Dinner From 1929

Sure, putting on a Thanksgiving dinner isn’t cheap or easy today, but what about mere weeks after the Stock Market Crash of 1929? A few years ago, I found a sample holiday menu plan in a newspaper article from 74 years ago, and wondered: what would this feast for four people for $7.89 cost today? [More]

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Sad news, Halloween pranksters: if you want to decorate a neighbor’s house with toilet paper (say, if they hand you a letter calling you fat instead of candy or a cheap toy) the property might seem slightly less decorated than in the past. Why’s that? The TP sheet shrink ray.  [More]

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

We could feel Brian’s despair through the screen. How else should a person feel when they lose five ounces of Ghirardelli hot chocolate powder? “Downsized!” he wrote to us using the Consumerist tipster app. “Price stays same!” [More]

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Disposable diapers, carbonated probiotic drinks, and “spreadable butter.” What do they have in common? They’re all recent victims of the Grocery Shrink Ray, spotted by our alert readers across the country. [More]

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces. [More]

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Reader Maurice noticed while grocery shopping that Kraft shook about half an ounce per packet from their famed meat coating, Shake ‘n’ Bake. That reduces the size by one ounce for the two-packet, 4.5-ounce box, and by two ounces for the larger four-packet “value size” box. [More]

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

“As in all redesigns, you get less,” observes reader Andrew when talking about the changes in Renuzit gel air fresheners. The product is now half an ounce smaller, and looks different. Like a Glade clone, he observes, because he obviously pays a lot more attention to air fresheners than we do. [More]

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]

(Greater Beyond)

Call It Desheeting Or Bulking Up: Any Way You Wipe It, It’s Less Toilet Paper At The Same Price

Regular readers of Consumerist are familiar with what we call the Grocery Shrink Ray, that phenomenon wherein an item sold at X price at a retailer shrinks in size but still costs X amount. In the toilet paper and tissue industry it’s called “desheeting”  or even “bulking up” instead but essentially means the same thing: less product, same price, which means more money for the item’s makers. [More]

So sweet, so cheap!

Have The New Twinkies Been Hit By The Grocery Shrink Ray?

Now that Twinkies have risen from the ashes of the old, bankrupt Hostess, to re-emerge anew on shelves across America today, some die-hard fans of the snack cakes are pointing out one glaring problem — the new Twinkies, they’re… smaller. Well, actually, these Twinkies appear to weigh in a bit bigger than the last ones we saw, but have slimmed down from previous iterations. Is this the Grocery Shrink Ray at work? [More]

Does A Reformulation Make Coppertone Sport Less Effective?

Does A Reformulation Make Coppertone Sport Less Effective?

Natalia noticed two bottles of sunscreen side by side at CVS. Initially, it appeared that one was a great deal because it offered 33% more volume at the same price: sort of a reverse Grocery Shrink Ray. Turning the bottle over, though, she read that the bottle had a little less of each of the effective ingredients: about 10% less by volume than the smaller bottle. Doesn’t that mean you have to use more sunblock to get the same effect? [More]

The newer Pringles can on the left contains 7% less Pringles- based material.

The Grocery Shrink Ray Has Been Nibbling Away At Pringles

The Grocery Shrink Ray’s effects are often noticeable to many customers doing side-by-side comparisons of zapped products, but sometimes the alterations are so slight that only the most eagle-eyed consumer will notice. [More]

(dmuth)

Giving Up 1″ In Legroom Earns Southwest Up To $770 Million A Year

Not so long ago, Southwest began readjusting the seats on its fleet of Boeing 737 jets, getting rid of 1″ of legroom for each passenger in order to squeeze in an additional six seats. Your initial thoughts might be that this a lot of work for just a few more seats, but when you add it up, you’re talking nearly three quarters of a billion dollars a year. [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%


Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]