In apparent response to increased scrutiny on retail overcharging and manufacturers who are trying to hide the fact that customers are getting less than they used to, Walmart has asked its suppliers to make sure that their packaging isn’t misleading to customers. [More]
Sure, we’ve all heard of the Grocery Shrink Ray, but gradually shrinking consumer products doesn’t just apply to physical items. Warranties can shrink, and the services that you receive as part of an account or a subscription can shrink too. Readers are reporting that their Discover card benefits will shrink as of next week, so we have bad news if you were very attached to Discover’s travel insurance, baggage delay insurance, and roadside assistance. [More]
You know what a McCormick ground pepper tin looks like if you’ve ever bought pepper or browsed an American spice aisle. They’re rectangular and have spouts on each end for sprinkling or pouring the contents. Yet have you noticed how much pepper there is in the container? Competing spice-seller Watkins is paying attention, and it’s accusing McCormick of shrinking all sizes of its pepper containers by 25%. [More]
When you need to use some Cottonelle toilet paper, do you find that the sheets feel just a bit narrower in your hand? Probably not: that’s the sneaky nature of the Grocery Shrink Ray. Rolls of Cottonelle Ultra toilet paper lost just a fraction of an inch from each square, but that adds up to a big loss in square footage in a whole package. [More]
Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what?
Elizabeth has been a loyal user of Ivory’s Clean & Simple body wash for a long time, and she got an unpleasant surprise the last time she picked one up at the store. The package had been redesigned: no big problem there. She noticed, though, that the redesign washed away 3 ounces out of the 24-ounce bottle. Oh, no, it was the Grocery Shrink Ray! [More]
Weight Watchers-branded meals and snacks are supposed to make it easier to follow the Weight Watchers points system and, well, lose weight. Reader M is a fan of their packaged ice cream bars, and was disappointed when she noticed that they’re a little bit smaller than they used to be after a recent package redesign. Yes, it was the Grocery Shrink Ray. [More]
That Was Then, This Is Now: How 72 Brands From ‘Mad Men’ Have Changed Since Don Draper Was In Charge
Because nothing gold can stay, AMC’s popular Mad Men has reached the final episode of its final, seventh season. Over the course of the show, we’ve seen pitches for a multitude of companies, brands, sports, groups and even cities. While some of those brands were created for the show, the large majority were very real — and some continue to exist today. In the spirit of nostalgia, we thought now might be the right time to check in on those products and companies pitched by Sterling Cooper (and its various rebirths), to see which have been lost to the mists of time, and which still remain. [More]
It’s important to us to keep our readers updated about the latest and most important news in the world of novelty Oreos. We’ve learned that Lemon Twist Oreos have returned to shelves, which are not to be confused with lemon Oreos. Lemon Oreos, which are still available, are on a vanilla cookie, and Lemon Twist Oreos are on a chocolate cookie. [More]
The hot trend in big-box stores is now small-box stores. First, tiny Walmarts proliferated across the country, and now Target is joining the mini urban store boom by expanding its TargetExpress brand into more markets. Target has announced fifteen planned store openings for the coming year, and nine of them are the tiny-format TargetExpress. [More]
The clock hasn’t even struck midnight yet, and already we’re reminiscing about the year gone by. For us here at Consumerist, 2014 wasn’t only about how many times our stories were read, or who was clicking where, but about the process of bringing those stories to our readers and how we felt about working on them.
We aren’t sure who “the now chicks with more imagination than time” are, and we’re fairly certain that if that were even a real thing, “the now chicks” would not order free fried onion cookbooks from coupon flyers. Not even in 1970 when this piece of copywriting horror was printed. [More]
The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. [More]
Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]
Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness.
When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]