Most Americans aren’t very comfortable with haggling, even when they know that it could theoretically benefit them to do so. What you may not realize is that when you visit Walmart with a CVS flyer in hand, asking for a price match, you’re engaging in a form of haggling.

CBS 2 in New York sent undercover reporters out shopping, possibly because it’s great to have an excuse to go perfume shopping at Bloomingdale’s while on the clock. Their reporters were able to get a price match about half of the time, though sometimes this required asking for a manager.

“We want to make sure that the customer feel like they don’t have to go out and shop elsewhere,” the director of training at longtime price-matching retailer P.C. Richard & Son told the station.

Key things to remember when you head out to price-match:

Most stores won’t match their website, or anyone else’s. Sometimes they’ll do this, but it’s generally the exception or a special promotion. If you want to get the online price, you’ll have to place your order online.

Make sure you’re matching the same product. If the two retailers don’t sell the exact same product, it’s not a price match. Watch out for this in furniture, household goods, electronics, and appliances.

Seen At 11: CBS 2 Goes Undercover To Test Price Matching [CBS New York]

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