Some companies are just too tiny to get the immediate attention of the company’s sales staff, you see. “Before, we ended up with a lot of merchants that’d call in, and we wouldn’t necessarily have someone available right then and there,” the company’s VP of product development explained to Bloomberg Businessweek. A self-service platform, which is popular in Web advertising, would let small businesses create and administer their own deals without an intermediary. That’s a good thing and a bad thing: it opens up the Groupon model to smaller businesses that might not normally try the service. However, if their deals go horribly awry, businesses can’t blame Groupon’s sales staff for over-promising or not explaining things correctly.
Groupon Unveils Self-Service Tool to Draw Merchants to Deal Site [Bloomberg Businessweek]