Adam happened to see the stand mixer of his dreams listed on Amazon for only $36. That was quite a discount from the list price of $500, even with $76.76 shipping, so he jumped on it. As you can guess, this deal wasn’t real and the Amazon Marketplace vendor certainly hadn’t meant to offer a 93% off sale. The seller canceled the transaction, claiming to have no inventory. Now Adam has no mixer, is sad, and blames Amazon. Is this really Amazon’s fault?
I bought a badass Kitchenaid mixer from a 3rd party seller on Amazon last night for $36. Too good to be true? Probably but I went ahead and purchased the mixer. I got email confirmation of the completed sale.
A couple of hours later the sale was cancelled with no explanation. Long story short, once the seller saw the price I had paid, he cancelled the sale. I talked to amazon customer service, but they refused to match the price and sell me the mixer directly. I emailed the seller and got a response saying that the item is out of stock. A quick search on amazon finds that the seller is not out of stock and is still selling the mixer at a corrected price.
I get that people make pricing mistakes sometimes, but when I find a great deal on friggin AMAZON.COM, the biggest online retailer in the world, I expect that deal to be honored. Luckily I had the foresight to take a screenshot of the listing before I made my purchase.
Amazon may be the biggest online retailer in the solar system, but that third-party seller could just be a random person with some mixers in her garage who missed a decimal point while listing new inventory.
That’s no excuse to lie to customers: the seller clearly assumes that Adam wasn’t going to go check and see whether there were still any mixers on the selller’s virtual shelves.