Here at Consumerist, we know a little something about publicly shaming big, bad companies into doing right by customers. But apparently, it works on other levels as well — say, a 9-year-old girl blogging about her terrible lunches at her school in Scotland.
Martha wasn’t too happy with her grody lunches that were unsatisfying and not so big on the healthy food. So what did she do? She started to blog about them, complete with pictures and a quick rundown of the meal’s important bits, notes Grist.org.
For example, on a day with a picture of pizza, some kind of croquet and a muffin:
Mouthfuls- forgot to count but not enough!
Health Rating- 4/10
Pieces of hair- 0!
Underneath, she adds a telling anecdote about how satisfying her lunches were: “The good thing about this blog is Dad understands why I am hungry when I get home. Today he made a Banana Loaf, shame I don’t like bananas, see I am not perfect!”
After only a few posts, Martha’s blog had gone viral, gaining not only the attention of other schoolchildren worldwide, who are sending in pictures of their own school lunches, but from the school council. It ultimately decided kids could have unlimited fruit, bread and salad after meeting with her dad.
Said Martha about the turn of events:
Today was very different at lunchtime. Dad had already told me beforehand that some people from the Council were coming to lunch with a reporter from our local paper. There was also a new system for ordering food which I’ll explain when I understand it more. I didn’t see the visitors having lunch but I saw them hovering about and watching us getting served.
For the first time ever I have seen at lunch cherry tomatoes, radishes, carrot and cucumber shreddings.
It only takes a little spark to get a big fire raging, right? We applaud you and your crusade for a healthy, satisfying meal, young Martha!