Privacy Concerns Prompt Google To Promise A "Do-Not-Track" Browser Button

Concerned about a constant tail from Google as you browse about the wide world web? Many consumers don’t like being followed and their Internet history subsequently being used to target them with ads, prompting Google to vow it will embed a “do-not-track” button in its browser.

Bloomberg says Google is joining with other Web companies to support the anti-tracking initiative, according to an e-mailed statement.

“We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls,” Google Senior Vice President of Advertising Susan Wojcicki said in the statement.

The option to escape from surveillance by Google comes after the Obama administration released a report urging Congress to enact a privacy bill of rights for Web users.

Google has come under fire for its privacy policies in recent months, including a big move to unify many of their products under one ruling policy. Such a button would ideally give consumers control over what data is being collected on them as they browse, and how it gets used as a result.

Google Allows ‘Do-Not-Track’ Button in Browser to Protect Consumer Data [Bloomberg]