Microsoft Ad Attacks Google For Only Caring About Money

Once upon a time, a lot of people viewed Microsoft as the epitome of corporate omnipresence, as many of us wrote our 11-part fantasy series in Word, checked our Hotmail accounts while surfing the web on Internet Explorer, probably on a computer running Windows. But now we have Google Docs, Gmail, and Chrome, and Microsoft is taking out full-page ads warning consumers of how this other company is the one to be reviled.

Reads the ad:

Google is in the process of making some unpopular changes to some of their most popular products. Those changes, cloaked in language like “transparency,” “simplicity” and “consistency,” are really about one thing: making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.

But, the way they’re doing it is making it harder for you to maintain control of your personal information. Why are stye so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser.

Microsoft then uses these very reasonable concerns to promote Office, Explorer, Bing and Hotmail.

To us this seems like when a former significant other tries to worm their way back into your life because they heard you’re fighting with your current sweetheart. It might be time for you to move on to someone else, but it’s probably not a good idea to go backward.

Microsoft ad: We protect your info better than Google does [SeattlePI.com]

Comments

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  1. dragonfire81 says:

    From an Xbox 360 user: Microsoft you suck at least 10 times worse than Google.

  2. Coffee says:

    Well yes, Microsoft…google does make money off of me in this manner. You see, it’s kind of the only way they have to make money because unlike you, they don’t charge me hundreds of dollars to use their products. When Windows and Office are both free, maybe then you can talk, but then you’ll implode under the weight of an impossible business model unless you take other measures like, I don’t know, selling personalized customer information to advertisers.

  3. ingramje says:

    Calling the kettle black much?

  4. Loias supports harsher punishments against corporations says:

    If they cared so much about my personal information, where are the Facebook hate ads?

  5. meske says:

    There’s nothing backwards about MS Office. Bing is ok. Explorer works, but there’s better alternatives. And hotmail is no worse than gmail.

    I’m just surprised MS isn’t doing the same thing with their online services… or maybe they are, but it’s been part of the TOS for some time and they’re just taking advantage of the bad press google is getting.

    • farker22 says:

      …bs

      • meske says:

        Quality post… thanks for contributing.

        From the same dope that brought you classic comments like:
        “haters gonna hate.”
        “haha, fark these guys in the ass.”
        and the classic and ironic:
        “obvious troll is obvious.”

    • LadyTL says:

      Well in my experience with both sets of products, gmail at least is far superior to hotmail because organizing things is easier and their spam filter actually works and doesn’t have some arbitrary limit on how many emails can be marked as spam.

  6. Rachacha says:

    The difference is how each company makes its money. Microsoft sells a product or service direct to users. Those users pay Microsoft a set fee (one time or subscription) for the use of that product or service.

    Google is an advertising company and it provides products and services generally free of charge to entice users to use those free services as much as possible. In exchange for the use of those products, Google will track what you do and search for and provide targeted advertisements for the things that interest you. As they get paid from the advertisers, the more targeted the ads are the better the click throughs will be and the more money Google will make because you are using their “free” service.

    • nishioka says:

      > The difference is how each company makes its money.

      Therein lies the difference in what Microsoft’s and Google’s products are. At Microsoft, the product is Windows, Xbox, Office – stuff you buy. At Google, the product is you – stuff advertisers buy.

  7. pop top says:

    Someone bring up Bill Gates even though he doesn’t work for MS anymore. Do it!

    • PlumeNoir - Thank you? No problem! says:

      The way I like to reply to this is to confuse them and say, “Don’t you mean Steve Ballmer?”

      My other favorite reply when people complain about MS is to remind them that I have made a living for the past twenty years off of their products in some way, shape or form. It works to my advantage that their products are either not-that-great or user-unfriendly.

    • Cat says:

      I’m actually surprised at the turnabout Gates has made, dedicating his life to the betterment of humanity. Not like that rotten Apple guy…

    • blogger X says:

      I blame Bill Gates.

  8. Cat says:

    Big corporations only care about money.

    Film at 11.

  9. mister_roboto says:

    I blame the OP- wait, what?

    … is it bizarro day?

  10. kobresia says:

    This is kind of like an ankle-biter dog that yaps all the time telling* you how it’s far superior to that Rottweiler which could rip your arm off, because it can’t rip your arm off. It’s not that it doesn’t *want* to rip your arm off, though.

    *If dogs talked about things like this in terms we could understand.

  11. Lyn Torden says:

    Every publicly traded corporation only cares about money. That’s just how it is. Nothing new here. Move along.

    • BorkBorkBork says:

      Came here to say that. +1

    • pow says:

      Would that mean every privately held entity (not to mention nonprofits and governments) is only interested in going bankrupt? Your statement is too broad to even come close to accurate. Try it without the black-and-white ideology…

      If you don’t like what Google’s doing, then blame the people at Google.

  12. IrwinJacobs says:

    Bash Microsoft all you want (and I’m right there with you) but we ARE Microsoft’s customers. We are NOT Google’s customers. We are Google’s bait.

  13. samonela says:

    Full page ad?

    Assuming it’s in newspapers, I don’t think I’ve even picked one up since 2008. Valiant try though MS!

  14. OtakuboyT says:

    Giants in the playground…….

  15. smo0 says:

    COUGHOPENSOURCECOUGH

  16. luusyphre says:

    Sounds like somebody is jealous!

  17. hmburgers says:

    I have to admit that I am concerned about just how much google seems to know about me.

    By far the most CREEPY thing that happens is that I see ads on nearly every website that I visit for items that I have either searched for, or had written emails about…

    I am a Gmail, Google Search, Chrome and Google Docs and YouTube user… which basically means they own my electronic soul at this point.

    One of the Google Docs features that I use is their Spreadsheet… and I have to say that after years of using Excel or OpenOffice and trying to maintain version control with multiple PCs, in multiple locations, I don’t know if I can go back… the only thing that might solve it would be some of a cloud disk drive, but then I still need to make sure that I have the right application installed locally…

  18. Mit Long says:

    I may be in the minority, but I don’t mind a company that I currently trust, like Google, collecting anonymous information about my browsing habits. I also do not mind them selling this information to other companies. I don’t ming targetted ads (actually prefer) over random ones that typically don’t apply to me. Oh, and I really don’t mind saving $20.00 a month by using Google Voice rather than paying for a text plan.

    Maybe I’d be more outraged if I had a better idea of what was being sold.

    • meske says:

      The new policy means its no longer “anonymous.”

      I actually thought Google was doing this for years. What worries me about google is how good they are at everything they do. For example, they convert all youtube videos to text and add that to their search index. Couple that with your browsing history, picasa picture library, facial/pattern recognition in tagged photos, google voice, android device (which now adds your locations to the mix), etc., and a single search could pull up absolutely everything about you. I’m a little ahead of the post-all-my-crazy-crap to youtube phase, but there’s a whole generation that has their whole life online. Should be interesting to see where this goes.

      • Mit Long says:

        As far as I know they’re selling info like “There’s a 30-40 year old male living in zip code 55390 who’s searching for refinancing rates”, and not “There’s this dude named Mitchell Longwell who lives at 2490 93rd Ave. 55390 (SSN 481-54-5448) who’s looking for ReFi rates. He’s been good on his payment history and has a good credit score, so you’re probably going to have to give him a good rate. He also appears to like porn…I mean you have got to see this browsing history (which you can buy for 30 cents).

        I agree that linking your profiles for purposes of selling your information raises a few questions, but foolishly or not, I currently trust Google not to fork me in the dork. My tune may very well change in the next couple of years though…

    • Draw2much says:

      You’re not alone, I don’t mind it either. ;)

  19. TasteyCat says:

    I remember when Microsoft was evil. And Apple was not.

  20. Kuri says:

    This coming from the company that has to advertise their search engine.

  21. DrLumen says:

    Hmm. Give M$ $300 for a LEASE to use Windows limited to one computer. Allow some anonymous company to pay google a few pennies on my behalf for me using google. And then, the whole while, M$ mouth is watering wanting all the google business and revenue for bing? Tough choice.

    Good thing M$ doesn’t have any issues with hypocrisy or any other moral dilemmas that could hamper their business!