In spite of the fact that every bit of marketing targeted at teens and college students seems to come with some sort of QR code for this smartphone-happy demographic to scan, a new study says that most college students don’t know what to do with the codes and have no interest in ever scanning them.
A study of more than 500 college students by youth marketing company Archrival found that only 21% were able to scan a provided QR code when asked. Some people tried to take a picture of the code with their smartphone camera (hint: it doesn’t work) and still others weren’t thrilled with the idea that you might need to download an app to scan the QR code.
Overall, the study found that 75% of college students are “Not Likely” to scan a code in the future.
Study: Nearly 80 percent of college students can’t figure out QR codes [DigitalTrends.com]
Thanks to Shawn for the tip!