Yesterday, we brought you the story of the Wodka (a brand of Vodka and not a typo) billboard that advertised “Christmas Quality” at “Hanukkah Pricing,” which more than a few folks took as playing up the stereotype that Jewish people as cheap. After initially attempting to defend the ad by claiming that the idea was to say Hanukkah’s eight nights of festivities are a better bargain than the one day of Christmas, the makers of Wodka announced last night that they will be taking the billboard down.

In a Tweet posted Tuesday evening, Wodka writes:

Although rarely serious, we apologize to anyone we may have offended through our holiday campaign and are removing our billboard immediately

The Anti-Defamation League, which had come out publicly against the billboard, reacted positively to the announcement:

We welcome the response of Wódka vodka, and are glad that they were sensitive to our concerns and the concerns of the many New Yorkers who were offended by this advertisement… The company acted quickly and appropriately in recognizing that the billboard was offensive to many and should be removed.

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