Transformers Director Explains Why His Movie Is Worth Paying More To See In 3D

Although 3D movies are no longer all the rage, Michael Bay, director of Transformers: Dark of the Moon, claims that his film is worth forking over the extra $3 to $5 in order to see Autobots, Decepticons and Shia LaBeouf’s befuddled expressions pop off the screen.

Bay, operating like a carnival barker, tells The New York Times that the movie is worth the 3D fee because he did his best to make sure the film was shot perfectly for the format, altering his style to optimize it for 3D:

“If this was having my name on it, I was determined to make it technically perfect. We’ve spent an enormous amount of time making sure the eye is transitioned from shot to shot.”

When was the last time you saw a movie in 3D, and what 3D movies have justified the ticket surcharge?

As 3-D Falls From Favor, Director of ‘Transformers’ Goes on Offensive to Promote It [The New York Times]