Because of the timing, some people (including us) wondered whether Ecko’s widely publicized deal where customers can receive a 20% discount for life by having the company logo tattooed on their bodies was an April Fool’s prank. Marc Ecko Enterprises reached out to media outlets to assure us that no, it is not, and sent along some photos to prove their point.

This one, a tattoo of a stampeding rhino with the Ecko logo tattooed on its front leg, is my favorite.

Branded for Life [Official Site]

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Tattoo Yourself With The Ecko Logo And Get 20% Off For Life

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