JetBlue is getting into the box-o-food business on flights longer than 3 hours 45 minutes, it announced yesterday. The boxes are priced at $6 each, and there are supposed to be five different styles, including a “Wake Up” box with breakfasty food, a “Cheer Up” box with cheeses and fruit, and a “Shut Up” box that’s filled with nothing but peanut butter and saltines. (I may have made up that last one.) Fortunately for frugal travelers, the airline plans to continue offering free snacks as well, but they probably won’t tell you what to do as decisively as the boxes.
“Wake Up, Beef Up, Power Up, Shape Up or Cheer Up now!” [HelloJetBlue.com]