AT&T Debuts New Unlimited Plans In Attempt To Irritate Verizon

AT&T just put out a press release announcing new unlimited plans for all of their customers, even the ones with, gasp, iPhones.

From the mouth of the Death Star comes these words:

The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T’s 2,200 company-owned retail stores and kiosks, through convenient online service at http://www.att.com, or at one of the thousands of authorized AT&T retail locations.

* Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month. Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.

* Quick Messaging Device customers may choose unlimited talk and text for $89.99 per month. Quick Messaging Device customers with Family Talk plans may choose unlimited talk and text for $149.99 per month (for two lines). These prices include a required minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing plans for new and upgrading customers.

* All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Beginning Monday, existing AT&T customers can change to any of the new plans without penalty or contract extension with the online account management tool at http://www.att.com/wireless.

According to the WSJ, Sprint responded by saying something along the lines of, “Yeah, we like, already have that, man.” T-Mobile declined to comment.

AT&T Announces New Unlimited Plans [PRNewswire]
Verizon, AT&T Cut Wireless Prices [WSJ]