Copyranter spotted this insensitive — to put it mildly — Chilean PS3 Ad that shows a gamer giving a blood transfusion to German field marshal Erwin Rommel while laying in beds whose headboards are adorned with swastikas.
The Nazi in question is supposed to be Erwin Rommel, a highly decorated and respected German field marshal, but it’s not like Sony’s really riffing on that here, and making an ad with a swastika in it that relies on your audience to know the subtle nuances of WWII history just isn’t the smartest move in the world.
There’s also another ad that shows a gamer giving a heart transplant to Joan of Arc.
This sort of weird, pseudo-artsy miscalculation is reminiscent of Sony’s 2006 Dutch ads for the white PSP.
Update: The Chilean agency says Sony did not approve of the ad campaign:
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This “mock campaign” was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.
Cristián Lehuedé B.
Chilean PS3 ads show gamer giving blood transfusion to a Nazi [Copyranter via Endgadget]