Pret A Manger is a sandwich shop. Paul McCrudden is an eater of sandwiches. The relationship seems uncomplicated. It probably was, at least until Mr. McCrudden decided to log all of his activity for six weeks and then send invoices for the time he spent interacting with brands. Some might call this an interesting social experiment. Others, a dick move. All we know is that Pret A Manger decided to pay him, and the letter they sent is hilarious. Oh, and the check is nice too.
Here’s Mr. McCrudden’s description of why he sent the invoices:
The way I see it, my time on this planet is limited and as such I want to spend it as wisely as possible. It frustrates me therefore that every day of my life I have to waste time standing in queues waiting to buy some product or service that, in the big scheme of things, I don’t really care about. Take the Post Office for example. Whenever I go in there (and I try not to) I end up queueing for about five times as long as the actual time I spend at the counter sorting out those trivial things such as a parcel’s size and weight. That’s time that I’d prefer, in my limited, lucky period on earth, to be doing something else.