This here is a box of Streit’s “ThinkBread,” a “big cracker” that is “ideal for people who prefer an active and healthy life style.” We’re no Talmudic scholars, but we swear this is one big cracker we’ve seen before. Let’s see…. It’s made by Streit’s, a matzoh company. It comes in a matzoh box. It looks like matzoh. It tastes likes matzoh. So, ma nishtanah; what is it?

It’s re-branded matzoh!

Don’t get us wrong, we love matzoh. We buy boxes of the stuff and, like Kosher Coke fiends, enjoy it for months after the passing of Passover. Unlike Streit’s, we’re secure enough to own up to its religious background. Really, ThinkBread? You couldn’t come up with a more ironic name if you tried.

Streits Think Breads [Amazon]

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