ThinkBread

"ThinkBread" Is A Clever Attempt To Re-Brand Matzoh For The Off-Season

"ThinkBread" Is A Clever Attempt To Re-Brand Matzoh For The Off-Season

This here is a box of Streit’s “ThinkBread,” a “big cracker” that is “ideal for people who prefer an active and healthy life style.” We’re no Talmudic scholars, but we swear this is one big cracker we’ve seen before. Let’s see…. It’s made by Streit’s, a matzoh company. It comes in a matzoh box. It looks like matzoh. It tastes likes matzoh. So, ma nishtanah; what is it?