What the heck is Forth & Towne, you ask? It was the GAP’s 4th brand. Get it? No? It hardly matters, because they’re closing it anyway. From USA Today:

Forth & Towne, designed to appeal to women between the ages of 35 and 50, was launched in August 2005. The stores featured larger, centrally located dressing rooms and were stocked with accessories, including handbags and shoes, to help women put together full outfits and drive impulse purchases.

“We made the tough decision to close the brand and focus our efforts on stabilizing the existing businesses,” Robert Fisher, Gap chairman and interim chief executive, said in a statement.

Meanwhile, the GAP continues to hemorrhage money. —MEGHANN MARCO

Gap shutting down Forth & Towne chain [USA Today]

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