Good old Jason Kottke, hero of the internet, has posted a couple links to some folks who’ve discovered a way to replicate the “buy lots of pudding, get frequent flier miles” plot-line from P.T. Anderson’s Punch Drunk Love, which, in turn, was based on “a caper well-known within the frequent flier community when David Phillips purchased over 1.2 million frequent flyer miles for just under $2400, which has allowed him and his family to fly to over 20 countries for free.”

Here’s the deal: You buy cheese. Kottke says:

“This weekend I was handed an opened wheel of processed cheeses by a friend. He said that his brother-in-law had caught wind of a frequent flyer promotion whereby you get 500 miles for each purchase of this cheese wheel and had purchased 75,000 miles for ~$300, which also means he’s got more opened cheese wheels than he knows what to do with. “

We have no idea if this is true, but Kottke is generally reliable. Anyone have any more info?—MEGHANN MARCO(Thanks, Mike!)

Buy cheese, fly for free [Kottke.org]

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