Yellow Pages Works Hard To Make Sure Non-Customer Stays Happy Non-Customer

Maurice isn’t an anti-phone book zealot, but he doesn’t need one, either. A few months ago, an unwanted one showed up on his porch. Instead of saving it for a power or Internet service outage or sticking it under a wobbly table leg, he decided to contact the company that delivered it and let them know that they didn’t need to waste any more trees or time delivering phone books to him. The message didn’t quite take. Unwanted phone books are pretty low on his list of problems in life, but that’s an easy problem to solve. Right? [More]