Companies using so-called “word of mouth marketing” must disclose who’s paying the shill’s bills, the FTC said Monday.
word of mouth marketing
![Proctor & Gamble Pushes Diapers, And More, With Mom’s Mouths](../../consumermediallc.files.wordpress.com/2012/06/momkitchen.jpg?w=150&h=153&crop=1)
Proctor & Gamble Pushes Diapers, And More, With Mom’s Mouths
A secret army of Moms is hawking Proctor & Gamble products through words that pass out of their mouth, or, to use the technical term, “word of mouth marketing.”
![Call in Your Product Gripes and Loves to Buzzophone](../../consumermediallc.files.wordpress.com/2012/06/buzzophone.jpg?w=150&h=210&crop=1)
Call in Your Product Gripes and Loves to Buzzophone
If textual bitching doesn’t get your rocks off enough, go auditory with the Buzz-o-Phone. Call 1-800-591-5375 and leave a 2-minute-or-under product/ service/ company gripe or praise. Your message gets automatically uploaded to the Buzz-o-Phone podcast for other’s delight and perusal.