Companies using so-called “word of mouth marketing” must disclose who’s paying the shill’s bills, the FTC said Monday.
word of mouth marketing
Proctor & Gamble Pushes Diapers, And More, With Mom’s Mouths
By 5.24.06
A secret army of Moms is hawking Proctor & Gamble products through words that pass out of their mouth, or, to use the technical term, “word of mouth marketing.”
Call in Your Product Gripes and Loves to Buzzophone
By 2.22.06
If textual bitching doesn’t get your rocks off enough, go auditory with the Buzz-o-Phone. Call 1-800-591-5375 and leave a 2-minute-or-under product/ service/ company gripe or praise. Your message gets automatically uploaded to the Buzz-o-Phone podcast for other’s delight and perusal.
