The Church of the Customer Blog — a site we don’t link nearly as much as we read it — has an excellent vivisection of a negative WoM campaign, using our own favorite AOL canceler Vincent Ferrari as their still writhing subject:
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The Consumerist Interview: Scott Meldrum of Hype Council
By 2.10.06
In a post on gaming webcomic Penny Arcade, an anonymous email was posted regarding the actions of Hype Council, accusing the company of hiring employees to create online personas to drive word-of-mouth marketing online.
WOMMA’s Word of Mouth Code of Ethics
By 2.10.06
WOMMA, the ‘Word of Mouth Marketing Association,’ has published their first draft of an ‘Ethics Code’ and they’re asking for “interested parties” to pass on comment. Touched with unique quality that allows marketers to mix terms describing ethics with terms describing profit, they’ve boiled down the ‘WOMMA Code’ to the ‘Honest ROI,’ comprised of the following:
