Yesterday, we brought you the story of the Wodka (a brand of Vodka and not a typo) billboard that advertised “Christmas Quality” at “Hanukkah Pricing,” which more than a few folks took as playing up the stereotype that Jewish people as cheap. After initially attempting to defend the ad by claiming that the idea was to say Hanukkah’s eight nights of festivities are a better bargain than the one day of Christmas, the makers of Wodka announced last night that they will be taking the billboard down. [More]
wodka
Vodka Company Rationalizes How This Billboard Does Not Reinforce An Ugly Stereotype
By 11.22.11
Hovering above the Upper West side of Manhattan is a new billboard for a Wodka, a brand of Vodka that apparently contains “Christmas Quality” for “Hanukkah Pricing.” And while some people are none too thrilled, claiming that the ad reinforces a stereotype of Jewish people as being cheap, the people behind the billboard say it’s actually all about what a great value the festival of lights is. [More]
