Brands love hooking in high school and college students because they’re getting those young consumers at a critical point in their lives, where they are making some shopping decisions that will last for a long time. High school and college students love free stuff because it’s free. Put those two ideas in a cocktail shaker, stir for a minute and you’ve got the new offer from Sprint and Best Buy that gives a free year of Sprint service to students who get their phones (at a price) from Best Buy. [More]
