The FTC thinks that Whole Food’s buyout of competitor Wild Oats would lead to increased prices and decreased quality according to a statement issued on June 5. They’re planning to block the buyout. “Whole Foods and Wild Oats are each other’s closest competitors in premium natural and organic supermarkets, and are engaged in intense head-to-head competition in markets across the country,” said Jeffrey Schmidt, Director of the FTC’s Bureau of Competition. “If Whole Foods is allowed to devour Wild Oats, it will mean higher prices, reduced quality, and fewer choices for consumers.”
