where the shoppers are

Nicholas Eckhart

Lands’ End Partners Up With Amazon To Move Some Clothes

If you’re a retail business, and you want to sell your merchandise, you should go where the shoppers are, right? Lands’ End, the retailer of preppy clothing and canvas tote bags that is not L.L. Bean, is doing just that. While maintaining its own website and stores, most of which are inside the department stores of former parent company Sears, the company will begin selling some of its merchandise through Amazon’s new fashion section. [More]