For several years, Bank of America — via the gravelly voice of Kiefer Sutherland — has referred to itself in ads as the “Bank of Opportunity.” Now, realizing that this slogan may not quite fit the public’s image of BofA (and it would just be too easy for the bank to say “Pick on the other guys for a change”), the nation’s second-largest financial institution is shifting its branding gears. [More]
