Best Buy founder Richard Schulze shook things up the other day when he mentioned that he’d very much like to have his company back and out of the hands of shareholders. Since then, a few details of how Schulze plans to keep the ship afloat have surfaced, but will it be enough to remain competitive or is he just making matters worse for the company?
Eli thought he could just walk into a Best Buy with a TV and a gift receipt and walk out with a refund or store credit. But this is Best Buy, where nothing ever ends up the way it’s supposed to.
Last year, some suit at Best Buy tried to tantalize shoppers by saying that the company’s super-secret Super Bowl ad would revolutionize retailing. And with the help of some savvy Consumerist readers, we not only spoiled their surprise by revealing the details of its Buy Back program weeks ahead of time, we also rained on their parade by showing you could actually lose money on the deal. Now Best Buy is set to launch something new at the next Super Bowl and being equally cagey about the details.