We’ve made a huge mistake

JCPenney Admits Last 18 Months Were A Huge Mistake, Begs You To Come Back

JCPenney Admits Last 18 Months Were A Huge Mistake, Begs You To Come Back

The last thirty years are filled with horrendous missteps that were ultimately dismissed as one-off errors in otherwise reliable track records — New Coke; the 11th season of Saturday Night Live; Neil Young’s Everybody’s Rockin’; Highlander 2: The Quickening — and now JCPenney is hoping that the Ron Johnson era will fade into memory with a new ad that basically admits the company made a mammoth oopsy. [More]