A new look can be expensive, but hey, sometimes you’ve just got to shell out a few billion or so to try out some new cosmetics, right? After earlier reports that it might be in the buying mood, Coty Inc. announced today that it’s shelling out around $12.5 billion to bring 43 Procter & Gamble beauty brands into its company fold. [More]
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Report: Coty Will Acquire Procter & Gamble’s Beauty Brands
By 6.16.15
Procter & Gamble has been looking to streamline its massive portfolio of brands, looking to sell, spin off, or shut down the majority of them. Last night, the unofficial news came out that many of the company’s beauty brands sold to competitor Coty, which means that Cover Girl and Clairol will be run by another drugstore cosmetics veteran. [More]
