The prevailing trends in web design say go minimal or go home, so why then is Amazon’s front page cluster bomb of choices? It sells more, writes Alex Moskalyuk.
web2.0
![ShoppingPath: Eyeball Saving Comparison Shopping](../../consumermediallc.files.wordpress.com/2012/06/shoppingpath.jpg?w=300&h=225&crop=1)
ShoppingPath: Eyeball Saving Comparison Shopping
Aiming for “total market transparency,” ShoppingPath plans to revolutionize online shopping visualization with a new model of product comparison tool that graphically groups products according to their price and features.