The prevailing trends in web design say go minimal or go home, so why then is Amazon’s front page cluster bomb of choices? It sells more, writes Alex Moskalyuk.
web2.0
ShoppingPath: Eyeball Saving Comparison Shopping
By 11.27.06
Aiming for “total market transparency,” ShoppingPath plans to revolutionize online shopping visualization with a new model of product comparison tool that graphically groups products according to their price and features.
