Hasbro Marketing Executive, a glowing light bulb bouncing merrily above his skull: “I’ve got it! First, we’ll design our new Supersoaker water gun with the shape and hue of a grotesque alien phallus. Then, instead of water, we’ll make it squirt ropes of thick, opalescent ooze! Finally, we’ll market it with a television spot in which a pan-ethnic rainbow of small children are the gleeful recipients to load after hot, sticky load shot all over their chests and faces! It’s a win!”