Not only did a recent Burger King ad try to hijack folks’ Google Home devices to shill for Whoppers, the fast food giant also apparently made marketing-friendly edits to the Whopper’s entry on Wikipedia. That’s a big no-no, and editors on the crowdsourced reference site are flame-broiling BK about it. [More]
vox media
Comcast Officially Launches Its “Watchable” YouTube Competitor
By 9.29.15
Back in August, we mentioned that Comcast was working on something called “Watchable,” its attempt to cash in on the curated online video craze that all the marketing and advertising kids are talking about. We also hoped that “Watchable” was just a working title, because it’s not exactly an astounding endorsement of quality. Today, Comcast announced that it’s indeed launching Watchable, so-so brand name and all. [More]
Comcast To Reportedly Take On YouTube, Facebook With “Watchable” Online Video Platform
By 8.14.15
Comcast didn’t just sink $200 million into Vox Media (and a reportedly similar amount into BuzzFeed) just because it wants to support some websites it likes. The cable/broadcast giant is reportedly looking to launch an online video platform that would include new original content from these sites and other popular sources. [More]
Comcast Begins Devouring Content Creators: Invests $200M In Vox Media
By 8.13.15
After months of staying mum about rumors that it was going to purchase or invest heavily in online content networks, Comcast finally announced yesterday that — in addition to controlling cable, Internet, broadcast & cable TV networks, movies and home video — it also wants to have a hand in the news and information consumers get online, with the confirmation of a $200 million investment in Vox Media, the network that includes The Verge, Eater, Racked, Re/code, Curbed, S/B Nation, and of course its namesake site. [More]
