verbing trademarks

Google

SCOTUS May Decide If “To Google” Is A Generic Term

Earlier this year, a federal court decided that while “googling” is a popular phrase that means “to search for something online,” that doesn’t mean the company should lose its trademark protection. Now the people behind that case have filed a petition with the U.S. Supreme Court, hoping that the Supremes will agree that a verbed brand name is a generic term. [More]