trails

Pharmaceutical companies and medical researchers are turning to fitness trackers - like the Fitbit - to gather more precise data on the effects of medications. 

(Kim Moyse)

Pharmaceutical Companies Using Fitness Trackers To Collect Data On Drug Trials, Other Research

Consumers looking to improve their health have turned to fitness trackers like Fitbit, Jawbone, Vivofit, and Fuse that record the user’s heart rate, calories burned, steps walked, and other pertinent data. These devices are also increasingly being used for another purpose: tracking the effectiveness of new medications in drug trials and other research for pharmaceutical companies. [More]