A case of marketing brilliance or unfair stereotyping? That’s the question we have after the Food and Drug Administration announced the first anti-smoking campaign aimed at teens. The ads don’t highlight the serious health risks of smoking, such as emphysema or lung cancer, instead they depict yellow teeth and wrinkles. [More]
tobacco companies
Ad Campaign Will Highlight Tobacco Companies’ Deceptions With ‘Corrective Statements’
By 1.10.14
This takes an apology tour to a whole new level. Okay, they might not be saying sorry, but tobacco companies will soon be owning up hiding the dangers of smoking from consumers with an advertising campaign of “corrective statements”. [More]
