For those of us of a certain age, especially those of us that age who grew up in and around Boston, the Dunkin’ Donuts brand identity might seem indelible. But it’s been almost 20 years since the last time Fred the Baker intoned, “Time to make the donuts!” on TV, and those decades — and a national expansion in the face of some stiff competition — have left the iconic sugar-and-caffeine chain in a bit of a slump. [More]
