The ratings company Nielsen–the company you can blame for bad stunt-casting and stupid plot devices during sweeps week–is going to start rolling in data from online viewings of commercials this fall, which means networks will start using online viewing stats to help sell ads this time next year. What this means: if a network uses the new Nielsen rating system, “shows seen online will have to have the same group of commercials that run on TV,” reports AdAge.
This past summer, Time Warner Cable introduced a new DVR service to subscribers. The New York Observer noted at the time that some of the changes–namely the “Start Over” feature that lets you watch something from the beginning even if you just switched to it–were nice. At least one customer, however, doesn’t agree. In fact, now that he’s given the revamped service a 4-month trial run, he’s ready to list the problems with it, some of which sound suspiciously anti-consumer.
When Dean recorded HBO’s new Tom Hanks-produced miniseries “John Adams”—which is not a pay-per-view or on-demand program—he was surprised to see it was flagged by Tivo’s Macrovision software, which controls how many times you may watch a program and how long you can store it before it’s automatically deleted. Now the question is, was this a mistake on the part of HBO or Dean’s cable provider Comcast? Or—considering HBO’s infamous anti-consumer stance on time-shifted programming—is it the beginning of a sneaky “back-door” approach to locking down all their content, something Tivo’s own people said would probably not happen when they added Macrovision to their recorders in 2004?