The ratings company Nielsen–the company you can blame for bad stunt-casting and stupid plot devices during sweeps week–is going to start rolling in data from online viewings of commercials this fall, which means networks will start using online viewing stats to help sell ads this time next year. What this means: if a network uses the new Nielsen rating system, “shows seen online will have to have the same group of commercials that run on TV,” reports AdAge. [More]
