This holiday season, Best Buy is embracing their reputation as America’s Amazon showroom in their marketing. It’s not clear yet how well this strategy is working, but another retailer has an ad campaign based on the same concept: embracing and turning around what consumers make fun of them for. This commercial for Sears that’s currently on the air takes a perceived weakness (Sears has vast, empty parking lots) and turns it into a selling point. Kind of. [More]
