the verge

Wikipedia Editors Condemn Burger King For Edits Related To Google Home Stunt

Wikipedia Editors Condemn Burger King For Edits Related To Google Home Stunt

Not only did a recent Burger King ad try to hijack folks’ Google Home devices to shill for Whoppers, the fast food giant also apparently made marketing-friendly edits to the Whopper’s entry on Wikipedia. That’s a big no-no, and editors on the crowdsourced reference site are flame-broiling BK about it. [More]