While it might be more difficult to hail a taxi at rush hour in Midtown Manhattan, the base rate for your ride is no different than if you’d flagged down that cab two hours earlier. But if you try to summon an Uber driver, you might he hit with increased “surge” pricing. Uber says the higher cost is intended to lure drivers to these high-demand areas, but a new study claims that surge pricing may have the opposite effect. [More]
